How to shake up your event sponsorship offering
Event Sponsorship Series Part 1: offset your technology costs or even generate additional revenue through sponsorship
Technology has become a given in the events industry – and while everyone wants an app for their event, the costs involved can often seem prohibitive. But did you know that Event Technology can actually pay for itself? Better still, many organisers have even used event technology to generate additional revenue.
Event Sponsorship is often recognised as one of the most sophisticated, credible marketing strategies which places a brand directly in front of their target audience.
And now there’s a way to create highly targeted sponsorship packages that not only expand upon your event’s sponsorship offerings, but delivers directly to the sponsor’s goals. Read on to up your sponsorship sales game!
First, determine what value your sponsors are seeking:
Put your sponsor front and centre with endless opportunities to place their logo and brand:
Once you’ve defined what your sponsors want, you can create the ultimate custom package exactly for them. Make the most of analytics and tracking data to show Sponsors tangible data, which they can use to measure their ROI.