Apple has announced amendments to its controversial guidelines which restricted the use of template apps. With these amendments Apple is formally allowing branded event apps, providing they’re published from the content owner’s developer account.

Apple’s revised guideline reads as follows:

4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences.
Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or “picker” model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant, or as an event app with separate entries for each client event.

This update recognises the need for white labelled event apps with their own unique content in the industry, whilst also expecting organisations to review the App Store documentation and licensing agreement themselves and more actively participate in the app publishing process.

While this is good news for event organisers who still want their own branded app in the app stores, it is important that you have a contingency plan — as all submissions are still subject to Apple’s store approval process. This can be as simple as providing access to the event app through an existing portal on the store.

App deployment options – how to make your app available to attendees

App Deployment Options. Don't require a branded app and store listing? Choose the Ignite Event Launcher. Need a brandded app? Choose a standalone listing if you have one event or your own branded portal for multiple events.

Flowchart — Which app deployment option best suits your event?

Considerations for standalone event apps

  1. Developer account: You will need to enroll in the Apple Developer Program and Google Play Developer Console at your own expense and there is an application process. Apple is AUD $150.00 per year + Google Play a one-off payment of USD $25.
  2. More than one event? You will need a branded event portal on your store. Apple will reject multiple event apps on the same account
  3. Time 6 weeks including the setup of new store account

Next Steps

If you decide a stand alone store listing is best for your event, the first step is to set up your own store accounts.

Posted on : January 8th, 2018
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