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Case study: educators conference embraces event app

Hundreds of English and literacy educators from around Australia descended on Pullman on the Park, Melbourne for The Australian Literacy Educators’ Association (ALEA) National Conference 2019. Entegy Partner, Evise worked with the conference organisers to provide a  cost-effective, sustainable technology solution to highlight the 200 session program, speakers, sponsors, and exhibitors and connect delegates through networking throughout the event.

ALEA conference delegates networking

Event profile

Australian Literacy Educators’ Association (ALEA) National Conference 2019
9-12 July 2019
Pullman on the Park, Melbourne, Victoria

Event objective

The ALEA National Conference is an opportunity to distribute the latest research and information on literacy education. Delegates have the chance to hear from renowned keynote speakers, national and local classroom teachers and networking with their peers.

Julie Shepherd, Co-Convenor (ALEA Victorian State Director) says working with a volunteer committee with various levels of capacity and involvement in the event is difficult but also rewarding.

“Meeting the committee’s expectation and being able to deliver key outcomes is challenging but such an achievement to deliver an event for the industry.

“The conference was a powerful statement and, was very scientifically relevant and made a political stance regarding the content, while still having all the feel-good elements.” said Julie.

ALEA session

A complex program managed with personalised schedules

The event app provided ALEA the opportunity to build the multi-stream program with ease and allowed changes to sessions, presentation titles and speakers to be undertaken in the lead up to the event and on-site. Any last-minute changes were sent to delegates via push notifications.

Julie explains the personalised schedule feature allowed delegates to easily dissect the complex program, running 9 concurrent sessions at any given time.

“The ability to create a personalised schedule was fantastic! It helped delegates create a bespoke experience at the event by attending the sessions that were of great interest and professionally relevant to them.” explained Julie.

A digital community for networking before, during and after the event

Creating a digital community and providing a platform for before, during and after the event was a key requirement for ALEA. Julie says having the in-app activity feed and messaging features delivered this.

“The activity feed was excellent, it really encouraged delegates to engage with each other and speakers.” said Julie.

Post-event engagement within the app was strong. One attendee commented on the activity wall several weeks after the conference how she took ideas from a particular presentation and applied them with her students, leaving feedback “Thank you so much for your inspiration!”

Highlights

463 profiles, with 100% download and log in

Over 250 comments

34,273 unique page views

A more sustainable event

ALEA has reduced the amount of printing for conference programs with a large percentage of delegates using the app exclusively.

“We had some printed programs available, however, had some left at the end. The continuation of the conference branding in the app was fantastic. It looked great and was visually clear that it was part of the overall event experience.” commented Julie.

 

ALEA mobile app

Seamless tech delivered by an attentive partner

Overall ALEA couldn’t be happier with the outcomes and are keen to use the Entegy app again for future events.

“The app was very easy to use. The download and log-in process were straight forward and the app itself easy to navigate around and intuitive. The continuation of the conference banding in the app was fantastic. It looked great and was visually clear that it was part of the overall event experience.” noted Julie.

Entegy Partner, Evise was a key component to the successful execution of the technology explains Julie.

“Evise was great to work with. Having the background in event management, the team were able to advise us how best to produce the app and utilise the elements such as Attendee Connect to create real engagement and a community feel.

“Nothing was too much trouble – Evise was there every step of the way to provide great pre-event production and work on any last-minute changes. It was such as pleasure working with Evise.” said Julie.

If you’d like to work with experts in events, with a track record for helping businesses drive engagement and business value through memorable event experiences:

look no further than Evise