Case study: MCI Australia deliver top engagement stats for conference

Direct Selling Australia (DSA), have been using the Entegy Suite, delivered by MCI Australia since 2017. This year they wanted to innovate and try new app features to encourage interaction and engagement between delegates, increase ROI for exhibitor/supplier members of the association and build a more sustainable annual conference.

DSA annual conference session

All-star speaker line-up

The two-day annual conference for the direct selling industry featured an all-star line-up of 35 industry-leading speakers including Justin Dry, Co-founder and CEO of Vinomofo, Kate Morris Founder Adore Beauty and Brodie Reid Global Brand and Content Manager at Tourism New Zealand.

DSA mobile event app

The ‘app challenge’ sets the pace for engagement

MCI Australia worked with DSA to deliver an event app with live updates to schedules and instant messaging between delegates. In addition, a gamification feature was introduced to encourage delegate interaction with key features of the conference. 

The ‘app challenge’ involved opportunities to win points via the app with plenty of great prizes up for grabs. This had a dramatic impact on app adoption compared to previous years with 68% of attendees participating. 

Increasing ROI for exhibitors

For supplier members, a lead capture feature was introduced for more qualified sales opportunities post-event. Exhibitors had access to features including scanning attendees badges to capture their contact details, lead rating and qualifying questions as well as export for post-event follow-up.

device showing lead capture app

The results

DSA was thrilled with the outcomes! Chelsea Tomson, Marketing & Communications Coordinator DSA said “Everyone was absolutely loving the app this year! I’ve already received so much positive feedback. 

The ‘App Challenge’ was a fantastic initiative to encourage people to connect throughout the conference.

I also heard a lot of positive feedback from the exhibitors as it brought delegates to their stands.”

DSA conference engagement stats

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