Technology has become a given in the events industry – and while everyone wants an app for their event, the costs involved can often seem prohibitive. But did you know that event technology can actually pay for itself? Better still, many organisers have even used event technology to generate additional revenue.
Event sponsorship is often recognised as one of the most sophisticated, credible marketing strategies which places a brand directly in front of their target audience.
And now there’s a way to create highly targeted sponsorship packages that not only expand upon your event’s sponsorship offerings, but delivers directly to the sponsor’s goals. Read on to up your sponsorship-sales game!
What do your sponsors want?
First, determine what value your sponsors are seeking:
- Increased brand exposure?
- To influence and engage with their audience?
- Drive more traffic to their website?
- Collect information on their target audiences behaviour and attitudes?
Let’s start with brand exposure. There are a numerous ways to put your sponsor front and centre with placement of their logo and brand at an event from signage to merch. But have you considered your event technology?
App splash screen
Put your sponsor’s logo in front of attendees as soon as your app is opened.
App icon and store listing
Perfect for events with a global app/technology sponsor, include your sponsor’s logo on the app icon. Seen in the app stores and on users’ device home screens.
App sponsor list
List your event sponsors in the event app with links to further information. If you have sponsor categories you can group them into sections, for example bronze, silver and gold.
Custom icon in the main app menu
Customisable menu icons present an opportunity to give sponsors a dedicated button on the app’s main menu. Put them front and centre and link to their page in the app or to their website.
Clickable banners throughout the app
Page banners sit at the bottom of the app menu and content pages. They can be just an image or link to a page within the app or an external website.
Sponsored page headers or program session pages
Sponsors can support a particular session, networking event or piece of content which can be reflected in the app page headers and session icons.
Interactive sessions welcome screen and sponsored questions or messages
It’s not only the app you can apply sponsorship branding too.
Kiosk welcome screen
The first opportunity to highlight a sponsor on your attendees arrival is with kiosks. Brand the interface as well as the plinth.
Attendee name badges
Badges including the lanyard is another highly sought after brand placement.
Influence and engage with the audience
Provide sponsors and exhibitors with the opportunity to really engage with attendees, beyond brand exposure, with these ideas:
Create an interactive game element, rewarding attendees with points for visiting sponsors’ booths, app page or website.
Incentivise check-ins to sponsored sessions.
Include a sponsored activity feed with welcome message from the sponsor and sponsored posts.
Increase traffic of drive audience to sponsored resources
Having an event app makes it easy to connect attendees with sponsored resources, encouraging them to take further action and find out more about the sponsor.
Send push notifications and pop-up messages to attendees, directing them to specific sponsored content.
Collect information on the audience
Feedback and data from attendees is valuable as an event organiser, but it can also provide insight for sponsors.
Gather information for your sponsors using submission/feedback forms.
Use sponsored questions using live polling.
Once you’ve defined what your sponsors want, you can create the ultimate custom package exactly for them. Offer a dedicated ‘Technology Sponsor’ or sell items a la carte. Check out our post on writing a winning sponsorship prospectus with free template for more ideas.
Make the most of analytics and tracking data to show sponsors tangible data, which they can use to measure their ROI.