App structure and the organisation of event information makes the difference between a great and average user experience. Here are our 5 tips to enhance your app!
Organising general information
There is plenty of information to communicate to attendees via your event app
- Speaker, sponsor and exhibitor lists
- Directions and accommodation
- Contact information
When organising general information prioritise and group information to give the most valuable content priority on the main menu.
Content like the schedule, speakers, attendee list and notifications should all be placed on the first page of the event app. This content is commonly a high priority to event app users.
The main menu is for priority information and key sections. Not all content in an event app needs to be linked directly to the main menu icons.
Use sub-pages or internal page links to avoid confusing users with too many icons.
Use a sub-page to display exhibitor or sponsor tiers. These tiers can then link to specific exhibitor or sponsor lists.
Use internal links on content pages to link to additional or related content.
Page layout options
Content can be displayed in various ways to improve navigation and visibility.
Use images or graphics to create a visually appealing list. This has a premium look and feel and can be used to highlight sponsors.
Format content pages with header styles, line breaks and clickable links. Highlight important information with quote boxes and introduce individual sections with a header to make them stand out.
The key to a good app design is relevance and consistency. Ensuring that your design flows naturally from page-to-page is crucial.
Create custom main menu icons to fit with the overall design of the event app or conference theme. Highlight certain icons in a different colour or shape for sponsorship or important information.
Integrate banners into your design to extend functionality ‘Tap here to log in’ or simply use banners to advertise sponsors.
Display targeted content to users based on profile information. Consider how your event registration data could be used to improve functionality for each attendee or group.
Do exhibitors run to a different schedule than attendees? Only show relevant information to attendees and exhibitors. You can even set-up a private run sheet or schedule for event staff only.
Create unique surveys for exhibitors, attendees, sponsors and speakers.
In summary, there are plenty of tools to customise your event app and create a better user experience for all!