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Case study: Entegy and partner CrowdComms deliver outstanding engagement stats for client

Event profile

Australia Post eCommerce Delivery Conference
Delegates: 200
Date: 19-21 Feb 2018
Location: Crown Plaza, Hunter Valley

Objective

Senior representatives from Australia Post gathered in the Hunter Valley to share insights and strategies, undergo training and meet with partner organisations. The two day eCommerce Delivery Conference included a packed agenda full of sessions, workshops, an exhibition and networking functions. The Conference theme; ‘Collaborating4Success’, was facilitated through prizes, networking and engagement games. Event Organiser Nik Talevski explains that “meeting the partners – key collaborators” is important “to understand how collaboration helps the organisation meet outcomes.”

Networking at eCommerce Delivery Conference
Networking at eCommerce Delivery Conference (image courtesy of Australia Post)

The event tech solution

CrowdComms worked with Australia Post to facilitate and enhance engagement at the event. The solution included an event app with live newsfeed, session polls and feedback, badge scanning with achievements and leaderboard. The Entegy Labs team assisted with custom achievements and personalised schedule to create a unique experience.

Outcome

According to the stats, each person connected with 20 others on average – with over 4000 scans between 200 attendees.
“The scanning technology received incredible praise. People took the scanning very seriously, regrettably the prize for most scans was quite tame considering how much effort people put into scanning one another” said Nik.

A high rate of adoption saw 95% of attendees engaged with the app.

“Some people didn’t attend, I genuinely believe 100% of people attending logged in and used the app” said Nik.

492,993 Points Awarded. The fun even continued after the event, Nik explains “People were still playing the games and chasing the achievements even after the conference was over.”

Nik says the app improved attendee engagement “without a doubt!” He also commended the design “it was fantastic, our design team loved using the app” and of the CrowdComms and Entegy service and solution “The team was very helpful and responsive.”

delegate badges and app on phone

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